CRM objectives

Arguments for the introduction of a CRM solution

As already described, sales people in modern sales organisations are changing, or rather developing, from classic closers to customer relationship managers. For this we need a new, efficient tool for these sales people acting as market managers.

Market managers need an efficient tool

A multi-channel CRM solution meets the requirements of this challenge in well-run and successful companies.

Companies today usually cite the following objectives as main motives for CRM implementation:

  • Sales optimisation
  • Retaining established customers
  • Improving customer satisfaction
  • Improved data quality and transparency
  • Marketing optimisation
  • Opening up new target markets
  • Building a customer database
  • Increasing competitiveness

Two main objectives for a CRM solution

When we compile the CRM objectives given by clients, we can formulate the two main objectives:

  1. Cost reduction
  2. Sales increase

Ideally, both of these main objectives go hand in hand with improved customer retention and maximum transparency. In addition, the requirements of these new challenges should be brought in line with social media.

Sales Advisors accompanies you and your team in implementing the unique CRM objectives defined by you. From our own operational experience and a number of CRM mandates, we know the settings for a successful “CRM roadmap”, as well as the CRM software provider suitable for your company.