As already described, sales people in modern sales organisations are changing, or rather developing, from classic closers to customer relationship managers. For this we need a new, efficient tool for these sales people acting as market managers.
A multi-channel CRM solution meets the requirements of this challenge in well-run and successful companies.
Companies today usually cite the following objectives as main motives for CRM implementation:
When we compile the CRM objectives given by clients, we can formulate the two main objectives:
Ideally, both of these main objectives go hand in hand with improved customer retention and maximum transparency. In addition, the requirements of these new challenges should be brought in line with social media.
Sales Advisors accompanies you and your team in implementing the unique CRM objectives defined by you. From our own operational experience and a number of CRM mandates, we know the settings for a successful “CRM roadmap”, as well as the CRM software provider suitable for your company.